Can Changing Packaging Work?

Can packaging make a difference in choices people make?  Yesterday I posted about Mayor Bloomberg making the decision to attempt to ban large sugary drinks to kids.  A lot has been written about it and there is a conflict between groups regarding government overstepping their boundaries and people getting healthier.  Regardless of which side of the topic you fall I think we can all agree that something needs to be done.  The consensus is that more and more education is needed, and I cannot agree more.  The more we talk about this the more we can do.

That is when I cam across this article on Food Republic.  The article focuses on the packaging of foods, specifically healthy foods.  We are all accustomed to seeing a McDonald’s french fry carton, or the Pfizer blue bill package (really any pharmaceutical) as well as a package of cigarettes.

When I saw this I thought it was such a good idea.  Wouldn’t it make sense in terms of luring people to the healthiness of good quality food as opposed to processed and garbage.  These pictures speak volumes:


Wouldn't This Be A Great Way To Educate?



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  1. Beth says:

    If the healthy foods were as accessible, affordable and easy to “prepare” as, say, a bag of chips or cookies, I bet nutrition habits would be better. But getting all three of those qualities into one product is quite the challenge.
    Beth recently posted..Last Day!!!My Profile

  2. BDD says:

    I dont know, i am still think its all about education and peoples will power. Shiny and Fancy might work great with bikes and shoes, it shouldnt for food. I am not going to buy carrots because the bag is pretty, I will buy them because they are good for me. But, like I have said before, these companies marketers are not dumb, they know we live in a lazy society and unless society changes as a whole, they will never change.
    BDD recently posted..Deer Creek Olympic Aquabike Race ReportMy Profile

  3. misszippy says:

    This is interesting, although I have to say that for me, I don’t like the looks of all the packaging on food that comes in its own package already. It turns me off to it, but then again, I don’t eat the stuff that traditionally comes in those packages.
    misszippy recently posted..The best training you’re not doingMy Profile

  4. Jen says:

    packaging and marketing really is important to many – I would be all for anything that would get people and kids more interested in healthier foods.

    Ultimately, it all comes down to education. People can afford to eat healthier, they might not be able to be 100% organic or do all their shopping at Whole Foods but there are ways to affordably eat better but that’s going to take people learning how to do it.
    Jen recently posted..Cracking the code to my tummy troublesMy Profile

  5. Nolan says:

    I do support packaging. The thing which is needed to be taken in consideration is education. If people are well enough educated then they can determine the best out of anything. Remember education gives consciousness.
    Nolan recently posted..כל מה שרצית לדעת על אלומיניום ולא העזת לשאולMy Profile

  6. Emily Woodhouse says:

    Packaging could be appealing but the decision goes to people’s hand whether to choose or not? Here some insight is needed.
    Emily Woodhouse recently posted..VPSMy Profile

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