A Healthy version of your favorite foods seem to be popping up all over the place these days. I recently read an article on Food Republic about Coke going green and reducing the calories in a single serving. They have reduced the number of calories from 250 to 108 by using stevia in their drinks. Sort of a middle ground between regular coke and Diet Coke, with its zero calories, it would seem. Right now the ‘green’ Coke is only sold in Argentina and I wonder how long it will be before we see it all over the airwaves in the United States. If sales are any indication it will not take long as it seems this new variety is selling well in Argentina.
I have also seen commercial from cookie maker Keebler about their Simply Made brand and this is what spurred this blog post. I was watching TV with my wife when I first saw a commercial for this variety of cookie and unconsciously blurted out: So they think that making a ‘healthy’ version is the key to all the years of selling the sh*t they have been selling and marketing to kids? In my mind I also asked the question: Which variety of cookies are the kids of the decision makers of this company eating if any? I can get very passionate about this and it showed on this evening because it was the 3rd or 4th time I had seen the commercial and it came on the heels of having seen a commercial for McDonald’s.
While I was talking to Karen about this I also wondered if they would stop selling the garbage cookies or if even these simply made cookies were even better. Of course it comes down to dollars and cents and so these two thoughts went through my head:
- Will the public be convinced enough to purchase these new ‘healthy’ cookies over the older ‘unhealthy’ version?
- What are they using in these products so that they can get the public to come back and keep buying more? What is going to be the ingredient that causes the addiction and must-have feeling?
I went to the Keebler website and believe it or not the new Simply Made cookies are not front and center. Why was this? Why not feature this product since you are running a television advertising campaign for them? If you go to the site and click cookies you have to scroll to find them. The other way to find them is to go to news and offers and there they are.
The links there takes you to the pages for their Simply Made Butter Cookies and Chocolate Chip Cookies. The description provided for these cookies is:
We bake our delicious Simply Made cookies with Elfin ingenuity and the same simple ingredients that you’d find in your pantry — like butter, sugar, eggs, and wheat flour. Our creamy Butter cookies are baked rich and crispy with a hint of vanilla.
Ingredients I would find in my pantry huh? Let’s just click this nutrition link and see what shows up:
Outside of natural flavors, which means created in a lab, the ingredients here are actually real and are items one would find in their pantry. Yes, you can make these healthier by using 100% cacao chips/chunks, and substituting unsweetened apple sauce for butter and sugar but if you are going to buy a packaged item you could certainly do a lot worse like the original Keebler Chocolate Chip Cookies:
Look at that laundry list of ingredients. TBHQ? Yup, that is a form of butane. Molasses? Are we making gingerbread cookies or chocolate chip cookies here? Whey Protein concentrate? Are these cookies for those looking to add muscle after working out? And oh, Grandma used butter in her cookies but the Elfin magic doesn’t require butter? Must be Elfin magic!
Now, let’s look a little closer at the label and specifically the calories and macro-nutrients. The difference between the two cookies is negligible. The fact that you save 20 calories per serving isn’t much. The difference clearly lies in the ingredients and how our bodies would process the new healthy version versus the older version. Your body would be better off with two cookies of the Simply Made Chocolate Chip than the Chips Deluxe Original and that is a good thing for those that want to pick up these items in the grocery store.
That being said why would a company make that garbage in the first place? Why is it taking a health renaissance to cause companies to make a healthy version today? Do the executives just really not care or more accurately not have a moral compass when it comes to what they produce as food and only focus on the bottom line? Are the Board of Directors of these ‘food’ companies eating what their companies produce or are they eating food they make on their own or at high-end restaurants? I wondered about this previously but even more so now as the healthy version is lining shelves next to the original versions.
I will probably not know the difference in taste between those and not be concerned about their impact on my healthy lifestyle because I would prefer to make my own cookies with the ingredients I do have in my pantry rather than hoping that the CEO at Keebler has the same ingredients in his to make cookies for me.
Are You More Inclined To Buy The Healthy Version Of Packaged Goods Or Make Your Own?
If you are looking for a cookie recipe then look no further than this link for these Banana Oat Cookies.