The New CTER


Over the past few weeks I have been thinking about what is next for Cook Train Eat Race.  Where did I want to take this site?  Where did I want to take the brand?  I rolled it over and over in my head.

I have been asked by my sponsors where I want to go with my brand and my passion to help those fight obesity and work with those that are trying to figure out the diet and exercise equation.

My response was that I want to be a go to site.  I want to be a go to person.  I imagined myself on the couch with Oprah, then remembered Oprah is done so maybe Ellen talking about eating healthy, exercise and how it serves so many purposes besides losing weight.  How feeling good about yourself leads to a more successful career at work, a happier home and a happier you.

With these ideas I turned to my inner circle and started asking questions and suggestions and bouncing ideas off of people.  Then one day it hit me like a ton of bricks and I immediately contacted Rita Barry.  Rita is a great designer with an eye for detail.  I told her what I was planning and how I needed a new logo and a tagline, and new color scheme.

Within two weeks Rita sent me the first draft and I was in heaven, but not satisfied and needed to make some tweeks.  Later that day came everything and I was flabbergasted by how good it looked and my mind began racing about Facebook, Twitter, YouTube, business cards and the ultimate place for the logo:  team jerseys.

That’s right my readers, I have decided to form Team CTER.  We will be racing across the country and while we will be small in numbers we will be big in results.  The team will made up of athletes who give it their all and don’t back down from circumstance.  They are going to be racing half-iron and iron distance races and will always TRI HARDER.

I spoke with two athletes and both have agreed to join the team and will be racing under the CTER logo for the rest of 2011 and 2012.  We will be at 70.3 Ironman Austin, Ironman Texas, 70.3 Ironman Puerto Rico, Ironman Saint George, 70.3 Galveston, Ironman Arizona and a slew of other races.

You will notice a new page at the top of the site that is labeled Team CTER.  Inside there you will see our sponsors along with who the athletes are and you can follow their races and results and reports.

I am very excited about starting this team, and even more excited that these two athletes have made the decision to race under the CTER flag.

Thank you to everybody who has supported my dream of taking this brand to the next level.  Now go check out the two newest athletes racing for CTER by clicking [HERE]

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  1. Laura says:

    This is just so awesome. Congrats on taking CTER even further!
    Laura recently posted..20km+run drills? Yes please!My Profile

  2. B.o.B. says:

    Super cool J! On my way to check them out. :)
    B.o.B. recently posted..Champion Gear Winner and other stuffMy Profile

  3. Very cool! Great idea putting a team together to further the vision. We all need help reaching out to others, and that’s a great way to do it.
    Carolina John recently posted..OBX Half Iron Race ReportMy Profile

  4. Congrats on your new direction with your “brand.” Can’t wait to follow the continuing successes!
    The rock star recently posted..Shoreman 71.8 or so.My Profile

  5. BDD says:

    Congrats on the new team
    BDD recently posted..So You Wanna Be A Triathlete?My Profile

  6. lindsay says:

    dude! you’re so organized! and a go-getter. i’m inspired.

    this almost makes me want to be a triathlete… just so i can be on the team :)
    lindsay recently posted..snip snipMy Profile

    • CTER says:

      Thank you, but the inspiration comes from you guys and not the other way around. I just get fired up in reading all your blogs and accomplishments and want to do my best to keep up.

      I hope that people will read about a lowly blog that started as and became a brand.

  7. misszippy1 says:

    I love it! What you do, and what the most successful people in any bus. do, is constantly look for ways to evolve and improve. Hats off!
    misszippy1 recently posted..What I can and can’t handleMy Profile

    • CTER says:

      Thanks. Now what really successful people in business do is know when to pull back. I have so many ideas and thoughts but I need to let this rest and take its course for a bit before I take the next step. Problem is patience and my next steps are already laid out.

  8. Natasha says:

    Sounds exciting! Good luck!
    Natasha recently posted..Fall is in the air…My Profile

  9. Marlene says:

    I LOVE where you are taking this. You inspire many, you have big dreams and there is a LOT of power in that!
    Marlene recently posted..Week 14My Profile

  10. Rebecca says:

    I am honored and thrilled to be on the team! I can’t wait to see what we all can accomplish together!
    Rebecca recently posted..First one will be the hardest oneMy Profile

  11. Wow Jason this is Awesome! Congrats on the new adventure!
    Summer Bailey recently posted..Identity CrisisMy Profile

  12. Megan says:

    Exciting for you, Jason! I like the new look and I’m sure anyone would be proud to represent your brand as you stand with your values.

  13. Jeff Irvin says:

    That logo is pretty darn tight! Diggin it dude!
    Jeff Irvin recently posted..Bullet Points within Bullet PointsMy Profile

  14. Jenn Graham says:

    I love the idea and what an exciting time for you!! I will be looking for ya’ll in Galveston….damn if Becca isn’t in my age group !! HA!! Really gotta work on my run this winter !! Maybe I’ll finally get to race with my peep from Cali !!!

    • CTER says:

      Jenn – as of right now only one athlete is racing in Galveston. I may go down for support but won’t be racing b/c I am racing 70.3 Puerto Rico in March.

  15. Kevin says:

    Texas and Galveston? Well, at least you guys are going semi-International and getting out of Texas ;)

    Awesome idea!!

    • CTER says:

      Yeah, we have a team member in California and she will be racing in Utah. I’ll be heading to Arizona…..look out for our expansion into other countries….HA HA!

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