The Cupcake Marathon Spring 2011

It's Like A Marathon But With A Cherry On Top

Christel (Silly Girl Running) and I had a Facebook conversation after she posted a comment regarding running for cupcakes.  It was a comical conversation that has led to this announcement.  For about 1 month now Christel and I have been working on creating a virtual race that fits into the training season for Spring Marathons.  We wanted to create a race that would incorporate runners and walkers, marathoners and half-marathoners.  In other words an all-inclusive race focused on getting people moving in 2011.

All of these conversations wound up with us creating the first Cupcake Marathon. The rules will be simple and laid out in a bit but know that whether you finish in 2 hours and 50 minutes or 6 hours that you have a chance to win prizes from some of our sponsors.  We are still working with some sponsors to finalize details and will keep adding as we move along which only means that there are more chances for you to win some fabulous prizes.

Now you are asking yourself where do the cupcakes come in.  I am hear to tell you that if you enter the race you will be sent three recipes for cupcakes from a cookbook that I have purchased and actually made all three recipes so I know how good they taste.  We are still trying to find a cupcake sponsor to actually send you cupcakes if you win, but in the event that we don’t find one and you don’t win you will still be running for cupcakes.

To date our sponsors include cases of HoneyMilk (US Only), 3 Bondi Bands, a Road ID, a GU Sampler Pack and a Hydrapack Gel Bot for those participating in the United States and Canada.  The European winners will be able to win coupons for cupcakes, 3 Sweaty Bands and Silly Girl Running fridge magnets. That is a lot of prizes to be handed out and we will continue to add more prizes as we work with various sponsors.

The Cupcake Sponsors 2011


Since this post went live we have been able to land a cupcake sponsor.  What does that mean to you?  It means that if you win via you will actually have cupcakes shipped to your house (in the US only.)  Who was kind enough to become the cupcake sponsor…..Sugared Bakery is who.

Who is Sugared Bakery you are asking.  Well it is a small bakery run by Elisabeth and she started her own company after reading a blog post about owning your dreams (sound familiar?)  She has been up and running for a couple of months now and is the official Cupcake Break sponsor of Fitbloggin 2011.

Elisabeth was kind enough to donate the following:

  • 2 doz to the winner of the Marathon distance
  • 1 doz to the winner of the Half-Marathon distance
  • 1 doz Glitter Puff Cookies to the Marathon distance
  • 1 doz Glitter Puff Cookies to the Half-Marathon distance

Remember that will choose the winners so you don’t have to worry about speed here.

Want to know your choice of flavors:

1) Vanilla cupcake with vanilla/chocolate buttercream
2) Chocolate cupcake with chocolate/vanilla buttercream
3) Marble cupcake with chocolate/vanilla buttercream
***these 3 flavors can also be filled with an array of flavors (peanut butter, Nutella, dulce de leche, etc.)–if desired, the winner can tell me their filling of choice, and I’ll make it happen.
4) Orange cupcake with orange cream filling & icing, with an orange fruit slice on top
5) Chocolate cupcake with raspberry filling, whipped chocolate buttercream
6) Chocolate cupcake with strawberry filling, peanut butter buttercream
7) Red velvet cupcake with cream cheese buttercream
8) Chocolate cupcake filled with caramel, with dulce de leche frosting, and crushed toffee & cocao nibs on top

And for me the best part is you can order these VEGAN or standard.  Check out Sugared Bakery on Facebook and ‘LIKE’ them.

Sugared Bakery

Can’t wait to see if you are a winner in the Cupcake Marathon well no need to worry.  Sugared Bakery has kindly offered a $5 off coupon for their cupcakes using the code CTER5OFF.  Just go to their Facebook page order form place your order and then in the checkout process put in the CTER5OFF coupon code.

So now you want to know the rules and here they are:

Event Dates: March 14th through March 26th (you do not have to complete the mileage on ONE run but over the course of the two weeks)

Event Distances: 1/2 Marathon (13.1 miles) and Marathon (26.2 miles)… will need to select a distance when you submit your registration

Registration: Submit your name, distance, and location through the Contact Me form.

Proof of participation: We will require pictures of your Garmin, Polar, Nike+, Treadmill, etc showing the miles and the time.  We will also require that you submit a spreadsheet calculating your times (you will be emailed the spreadsheet after you submit your entry form)

Prize Determination: Will be based on  You cannot win more than one item.  Read post to determine what you are eligible for.

Pictures: We will require you to submit a photo with your bib that you can print by clicking on the picture below.


This is meant to be a fun way to get you active and moving in time for the spring racing season.  Depending on the success of this event there will be another Cupcake Marathon in the Fall.

Happy racing and if you have any questions please use the Contact Me form to submit your questions.


It’s Like A Marathon But With A Cherry On Top


Got all the ingredients ready to start baking




Into the oven they go....(my head needs some icing)





Set the temp and the time


Can I have one please?






Finished Product

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  1. Karen says:

    Fun! Who doesn’t love cupcakes??? I am running a “non-virtual” marathon on the 20th. As long as you don’t me counting that one, then I am in :)
    Karen recently posted..Getting ready for the Georgia Marathon…My Profile

    • Jason says:

      Of course not. Run it all at once, run it 2 miles/day, walk 5 miles…..just get healthy is all.

      And bonus for you in that you get two entries for the price of one marathon.

      Go ahead and register the spreadsheet will follow after your registration.

  2. whew. for a minute there i thought we were going to have to eat a cupcake after each mile……

  3. Oooooo I love running AND CUPCAKES!!!! so excited!

  4. emz says:


    I’m freaking all over this.

  5. Scott says:

    I am intrigued (GASP, what did I JUST SAY!!!!)

    BTW, Jay is rocking the gun show, nice work in the gym

    • Jason says:

      You have two weeks to get in 13.1 or 26.2 miles. You can do it.

      • Scott says:

        Its almost swim suit season, if I win, can I donate my cupcakes to the food shelter or childerns hospital?

        • Jason says:

          Of course you can. They are your cupcakes to do as you wish. And seriously it is no surprise that you would look to donate the cupcakes to one of these fine choices. That is why you are awesome.

  6. Nora says:

    How cool is that!! Hmm my marathon is May 15, so I can’t do the full, Let me think about it. :)
    Nora recently posted..Weekend Wrap UpMy Profile

  7. Christel says:

    Fun! Still so excited! :)

  8. Karyn says:

    omg i love this idea! i don’t have a garmin(i am soooooooooo old school!) but i’ll see if i can borrow my friend’s for the event

  9. Emily says:

    Count me in! Do I get bonus points for consuming the most cupcakes after running??
    Emily recently posted..Sweat Drink Eat RepeatMy Profile

  10. Tri-james says:

    Let the cupcake wars begin!
    Tri-james recently posted..Testing the bodyMy Profile

  11. JenniferLeah says:

    I’m in fer sure!! 26.2 baby–well, multiple babies :) this won’t be in one session especially with this knee lol! but hopefully by the end of march I’ll be racking up more than 5-6 miles per run session!!
    JenniferLeah recently posted..Gettin FITMy Profile

  12. Marlene says:

    Cupcakes! I’m in!!!! This sounds fantastic – looking forward to more details!!
    Marlene recently posted..I win!My Profile

  13. Susan says:

    Someone please, please, please tell me you have t-shirts for this. :)

  14. Laura says:

    awesome idea…I am all over cupcakes of late….

  15. Haley says:

    How fun!
    Haley recently posted..Challenges!My Profile

  16. MissZippy says:

    Wish so badly I could join in on the fun. Sigh.

    The cupcakes look awesome…what a cute little baker!
    MissZippy recently posted..About those orthoticsMy Profile

  17. mary says:

    kind of wish I could join, but I am currently running laps inside my house when the weather’s bad, and unless you want a huge sheet of tally marks (how i keep track of laps) there’s no way to really prove I’m doing those miles.
    I hope every1 has fun though, it looks like a great competition

  18. adena says:

    Ok, I wanna participate!!! I could do the distance of a the half over a few runs..
    adena recently posted..too many layers!!My Profile

  19. merrymishaps says:

    Perfect timing, I’m running a half marathon on March 19. I’ll easily be able to fit another 13.1 within the time frame. More miles = more cupcakes!
    merrymishaps recently posted..where is my mindMy Profile

  20. I’m IN!!!! I’m running Los Angeles Marathon on 3/20/11.
    Julie (A Case of the Runs) recently posted..Weekly Workouts- 2-26 – 3-4My Profile

  21. Terri says:

    Heck, yeah! Count me in! Going to “like” the cupcake sponsor right now, because how cool is a race with a cupcake sponsor????
    Terri recently posted..And a WINNER!My Profile

  22. kc says:

    I’m in! Can we make some kind of cupcake that incorportates fig newtons into the mix?? Ha!

  23. Michael says:

    This sounds like alot of fun. I am trying to recover from an injury, but hopefully will be well enough to compete by the dates you have posted. I will let you know. FYI – made the sweet potato cakes tonight – they were awesome!
    Michael recently posted..Stylish MondayMy Profile

  24. lindsay says:

    i’m in. i think. haha. does this have to be all at once? or over a few days? sorry, i got so distracted by the talk of honeymilk and cupcakes that i’m kind of going crazy.
    lindsay recently posted..i did it! x2My Profile

  25. Mandy says:

    DUDE. All I have been thinking about is cupcakes. Seriously. I am so in. That is the best race ever – a CUPCAKE SPONSOR!!?! Seriously. That rocks.
    Mandy recently posted..Muttley Monday – I Hate HerMy Profile

  26. Melissa says:

    Hello Jason, I’m in and I’d also like to donate a crochet cupcake. Check out my blog to see a picture and decide if you’d like one of these babies for the competiton. Email me and I’ll tell you all about my little cupcake –
    Melissa recently posted..Cupcake MarathonMy Profile

  27. Luke says:

    I AM IN! Can’t pass up this awesomeness.

  28. JenniferLeah says:

    I did not see the cheeseburger cupcake or taco cupcake available as choices??? did I miss something
    JenniferLeah recently posted..Last Call for a GIVEAWAY!!My Profile

  29. Stephanie says:

    I’m running the National Half Marathon on 3/26… can I just submit the time from there without a photo of it? I’m not going to be running with a camera or some other mileage tracker. I can give you a photo of me in my race bib, though!

  30. Amber says:

    Vegan cupcakes? *be still my heart* I am so innnn!!!

  31. keyalus says:

    Can’t resist cupcakes!

  32. Heather says:

    This sounds like so much fun!! I’m going to register now!

  33. Jen says:

    I’m so excited! Count me in!
    Jen recently posted..On the road again…My Profile

  34. I’m in. I have a 15k scheduled for 3/27 so put me down for the half. I might do the full anyway.
    The Rock Star recently posted..Fear notMy Profile

  35. This is such a fun idea! Count me in for the 1/2 distance. Hopefully my darn ITB issues will be resolved soon or else I’ll only be able to do like 2 miles per day! Ugh!
    Aimee (I Tri To Be Me) recently posted..The Bad and The GoodMy Profile

  36. Aimee says:

    This sounds like so much fun! Totally going to give it a go! :) Now, I just have to figure out spread sheets and get me that Garmin I have been eyeballing. LOL.

  37. Looks great!! Great concept!:)
    Runnergirl Training recently posted..How To Start An Exercise ProgramMy Profile

  38. Elisabeth says:
  39. DebZ says:

    love this idea! can’t wait to find a half-mary to sign up for this month!

  40. Anne P says:

    What a fun idea! I will be running 13.1 on 3/26!

  41. Laurie says:

    Most definitely going to sign up. This sounds like great fun! Thanks. :)
    Laurie recently posted..InknBurn 4arms- Product Review &amp Giveaway!!My Profile

  42. Hey Jason, great idea!
    If I’m already running a marathon in this period (LA Marathon), can it count too? Would be happy to support the cause. Afterwards, I might do the “eat 26.2 cupcakes” marathon along with whatever couch potato marathon is on TNT.
    Jay @Tri2Thrive recently posted..Refurbished HeartMy Profile

  43. Rose says:

    I’m running this in tandem to my 24 hour ultramarathon. Would a picture of me next to the leaderboard of distances and times be proof enough? I’m trying to run it with as little weight as possible, and my clunky phone is the only thing I have that tracks distance.
    Rose recently posted..Three Things Thursday- The Mostly Pictures EditionMy Profile

  44. Amanda says:

    I LOVE this!! I usually run for hot cocoa (in the winter) but cupcakes work too!!

  45. Kelley says:

    Great idea. I run so I can eat cupcakes so this was made for me. My first virtual race yay!

  46. Count me in!
    The Green Girl recently posted..Disney Princess Half Marathon Race ReportMy Profile

  47. Maggs says:

    okay, I’m in. but only if you really consider a pizza marathon next month :-) is this considered registering? Or is there something else I need to do?

  48. I am so in!! I want to win some cupcakes!! And, get healthy, I guess. :)
    Jess @ Blonde Ponytail recently posted..Would you rather No 7My Profile

  49. Kayla says:

    I am running two half marathons in that 2 week time period. This is really cool. I signed up for the half, even though I could probably get the full in on different days.

  50. Oh, I just LOVE this idea!!! Found your blog from Karen’s blog over at Working it Out. Sign me UP! Who doesn’t love cupcakes? This Pink Girl sure does! Mmmm, vanilla cupcakes with chocolate buttercream frosting. Or strawberry with cream cheese frosting. Or white with plain buttercream. Or chocolate with cream cheese frosting or, or, or…you see why I run??? Thanks for hosting this!

  51. Amanda says:

    This is going to be so fun. Great idea. Good luck everyone!

  52. Jen says:

    Can we “compete” in both distances?
    Jen recently posted..My inner nerdMy Profile

  53. I have completed my First Half Marathon — thankfully through Cupcake. I am ready to submit my spreadsheet, etc. Do I have to have a picture for EVERY mile?

  54. Lorelei Ketcherside says:

    Wll we be getting confirmation that our pictures and spreadsheets went through? Or should we send backups in case?

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